Projects
Audi
Audi Project
September 2021
Introduction
When it comes to the world of luxury electric cars, Audi North America leads the way with the Audi e-tron GT. In a rapidly evolving industry, the need for innovation is paramount, and Audi Project approached Running Iron Creative for a turn-key video solution that would introduce this groundbreaking vehicle to the world. With a tight timeline of just 60 days, Running Iron Creative not only met Audi’s needs but exceeded expectations by seamlessly merging the e-tron GT’s quiet confidence with the elegance of polo horses.
Audi’s Quest for Innovation:
Audi North America’s ambition was clear: they needed to create a buzz around the Audi e-tron GT, their latest addition to the luxury electric car class. To achieve this, they enlisted the expertise of Running Iron Creative, a team renowned for their creative and production prowess.
The Fast-Track Solution:
One of the defining features of this project was the accelerated timeline. Running Iron Creative not only accepted the challenge but embraced it. The team set out to create not one, but two commercials in just 60 days, demonstrating their agility and commitment to meeting client deadlines.
“Embodiment” and “Parallels”:
The final products of this venture, named “Embodiment” and “Parallels,” beautifully encapsulated the essence of the Audi e-tron GT. These commercials were a testament to the tireless effort and creative ingenuity of the Running Iron Creative team. They showcased the quiet confidence of the e-tron GT and its effortless fusion with the world of polo.
The Art of Concept and Production:
Running Iron Creative collaborated closely with Audi North America to bring their vision to life. They conceptualized and produced commercials that not only highlighted the e-tron GT’s technical excellence but also its compatibility with the world of luxury.
Luxury Meets Innovation:
The juxtaposition of the e-tron GT with polo horses was a stroke of brilliance. It conveyed the message that innovation and luxury could coexist seamlessly. The quiet, unassuming power of the e-tron GT mirrored the grace and elegance of polo horses, creating a visual and thematic synergy.
Greenwich, CT: The Scenic Backdrop:
The choice of various locations around Greenwich, CT, provided a scenic backdrop for the commercials. The lush landscapes and picturesque settings served as the perfect canvas to paint the story of the e-tron GT and its journey alongside polo horses.
Behind the Scenes:
For those curious about the magic that transpired behind the camera, Running Iron Creative offers a glimpse behind the scenes. This behind-the-scenes footage provides insight into the meticulous planning and creative process that went into making “Embodiment” and “Parallels.”
Conclusion :
In just 60 days, Running Iron Creative brought Audi North America’s vision to life. “Embodiment” and “Parallels” not only showcased the e-tron GT but also highlighted the innovative spirit of Audi. This project is a testament to the power of collaboration, creativity, and meeting deadlines, all of which are crucial in the world of advertising and promotions. Audi’s e-tron GT is not just an electric car; it’s a symbol of luxury, innovation, and the future. It’s a vehicle that glides confidently alongside polo horses in a world where elegance meets cutting-edge technology.
