Projects
FULTON AND ROARK
Fulton and Roark
The Art of Fragrance Advertising
Capturing Memories Through Scents
In the world of advertising, fragrance campaigns hold a unique place. They have the power to evoke memories, emotions, and transport us to specific places and times. We explores the art of fragrance advertising, with a focus on the captivating work done for Fulton & Roark.
A Uniquely American Fragrance Company
Fulton & Roark’s Vision
Fulton & Roark is not just another fragrance company; it’s uniquely American. Their mission is to craft scents that connect with the essence of the American landscapes. Their advertising campaign sought to bring this vision to life.
From Concept to Creation
The Collaborative Process
Creating a successful fragrance advertising campaign involves a multifaceted process. Fulton & Roark collaborated closely with our team, and it all started with the birth of a concept.
Aromatic Memories in Advertising
The Power of Scent
Scent has an incredible power to unlock memories. In the campaign, we aimed to create a scene that resonated with viewers, connecting with their personal memories tied to the fragrance.
American Landscapes and Smells
Nature’s Inspiration
Fulton & Roark’s fragrances draw inspiration from American landscapes, and we wanted to showcase this connection. Each scent was linked to a specific place, and we aimed to transport the viewers to these locations.
Behind the Scenes
Making It Happen
The making of a fragrance advertising campaign is no small feat. Our team worked tirelessly from concept creation to post-production. The campaign demanded diverse capacities across different locations.
Location Scouting
Finding the Perfect Backdrops
Choosing the right locations was crucial to capture the essence of American landscapes. From century-old speakeasies to the rugged Rockies of Colorado, we scouted the perfect places to match the fragrances.
Casting the Right Talents
Bringing the Vision to Life
Talent casting played a pivotal role in the campaign. Each actor had to embody the memories and emotions associated with the fragrances. The right cast was integral to our success.
Production Challenges
Adapting to Different Environments
The campaign involved a variety of locations and shooting conditions, from crowded sets to remote wilderness. Our team faced diverse challenges and triumphed in each setting.
From Set to Screen
The Magic of Post-Production
Once the footage was captured, the real magic happened in post-production. Editing, effects, and sound design brought the campaign to life.
Proud Partners of Fulton & Roark
A Collaborative Success
The campaign was a true collaboration between Fulton & Roark and our team. We are honored to be partners of this uniquely American fragrance brand.
